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StarTimes pile pressure on GFA to continue 2019/2020 season

Saltfmonline.com has sighted a report by Ghanasoccernet which indicates that TV right holders for the Ghana Premier League, StarTimes are pulling punches to ensure the continuation of the 2019/2020 season amid the coronavirus outbreak.

The Chinese-based firm is putting enormous pressure on the FA to ensure the season continues unabated following the Covid-19 shutdown.

The shutdown of football due to the coronavirus pandemic has led to financial problems for the Asian broadcasters and are pushing for a restart of the season.

StarTimes are steeling themselves for a significant drop in ad sales revenue for the rest of the season as brands pull campaign and slash marketing budgets amid the Covid-19 pandemic.

Already, Ghanaian Premier League clubs have received a paltry $30,000 as partial payment from StarTimes since acquiring the rights for the 2019/20 Ghana Premier League.

StarTimes, a major partner of the Ghana Football Association, have been directly impacted by the coronavirus.

Now fresh reports are emerging the pay-per-view channel is putting intense pressure on the Ghana FA to continue the season as they aim to recover lost revenue.

Majority of clubs especially those in the bottom-half, want the season to be cancelled.

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